Turn statistics into something people can do.
What makes someone want to click, play, guess, build, predict or compare rather than simply scroll past another table of numbers?
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Design a simple, interactive and genuinely fun web experience that helps hockey experts and complete newcomers understand what is really happening on the ice through its data.
Ice hockey is one of the fastest team sports on the planet, but its statistics do not always tell a story on their own. For newcomers, casual fans and even experienced supporters, performance data can feel technical and disconnected from what is actually happening on the ice.
As a result, many decisive individual performances go unnoticed and unappreciated. The Spengler Cup's results and statistics pages already attract strong interest, but visitors often check the score and leave. The opportunity is to turn that brief visit into active discovery.
Create an interactive web experience that works equally well for someone who has watched a thousand hockey games and someone watching their first. It should make the data enjoyable to use while revealing why a player's performance mattered - not only what the number says.
What makes someone want to click, play, guess, build, predict or compare rather than simply scroll past another table of numbers?
How will your experience help users understand why a player's contribution mattered and connect the metrics to what happened on the ice?
Your submission should demonstrate both the user experience and how the concept could fit naturally into the Spengler Cup's digital ecosystem.
Show your interactive, gamified way of explaining, learning about and engaging with hockey performance data.
Explain how the experience could live across the Spengler Cup website, communications, social media and/or streaming environment.
The strongest ideas will balance accessibility, learning value, entertainment and a realistic place within the Spengler Cup's digital experience.
Make ice hockey more accessible to new audiences.
Help fans learn and remember what performance numbers mean.
Increase engagement and time-on-site during an iconic event.
Strengthen the value of digital and streaming products.
These are starting points, not requirements. You are encouraged to explore a different direction if it creates a clearer, more playful or more memorable experience.
A quiz about zone entries, hardest hits, key moments or the game's hardest-working player.
Invite users to predict the next outcome and then compare their answer with the real statistics.
Build a penalty-killing or powerplay unit using real performance metrics and tactical trade-offs.
Turn a goal or key play into a visual replay told entirely through the performance and event data behind it.
Create a head-to-head experience that reveals playing styles, strengths and impact rather than displaying another spreadsheet.
The sample pack is based on the HC Davos vs. U.S. Collegiate Selects match played on 31 December 2025. It includes player-level aggregated statistics, detailed event data and supporting documentation.
Explore real player-level match statistics and event data from an actual Spengler Cup match so your team can become familiar with the files before building.
Teams receive the complete match for aggregated statistics across all periods and approximately 97 metrics, the complete game event export with all 114 columns, and high-resolution match video.